The newest social media bells & whistles for your credit union

The newest social media bells & whistles for your credit union

Let’s talk about bells and whistles, or balloons and yeehaw if you’re in the same camp as Bo. We all know that social media is a dynamic landscape, in fact, I’m still FUMING about the Twitter update that changed the favorites to likes #icant. An afterthought to the new and shiny, however, is the new opportunity to showcase your ads and products. 

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Facebook marks its territory in mobile payment with peer-to-peer tool

Facebook announced this week that it's adding a new payment feature to its Messenger app.

Image source: Wired
The peer-to-peer payments service, which will roll out in the U.S. in a few months, allows desktop and mobile users to link their debit card information to Messenger and instantly send money to Facebook friends through the app.

What, if any, implications the service will have for your CU and your members?

5 Tips For Handling Complaints On Social Media

Social media can amplify your credit union's message. It can also do the same for your members when they have a beef with you.

Image source: Rude Cactus
One important tip is to consider offering particularly upset members the chance to address their issues in a different forum, such as a phone call, email, or feedback survey. Just don't make it inconvenient or difficult to do so. Otherwise, you might be making a tough situation worse.

Some large enterprises are beginning to devote entire teams to interacting with their customers in the social realm; smaller companies such as credit unions rarely have that luxury.

Here's some advice on how your credit union can handle negative customer feedback on social platforms without becoming overwhelmed.

Employers Seeking Social Media Passwords

Why in the world would an employer need the passwords of employees to their social networking sites you ask? More often than not, it would be in response to a lawsuit or even a commercial dispute with a supplier. So maybe you are still asking, how are these passwords for social networking sites even relevant in that situation?

Image source: Flickr
“Cernam, a company that specializes in digital investigations, is looking to help employers dive into employees accounts without abusing the privacy of employees,” according to Joe Brockhmeier in his article Forensics and Facebook: How Cernam Plans to Collect Social Network Evidence.

This means that employers would not be given full access to an employee’s social media accounts with free reign to look through all the information available at the click of a button. The process offered by Cernam is called Capture and Preserve. Through this, they are only capturing evidence necessary. It will be an expert user who searches the information available, not an employer of the company in question. The employee even has the option to deny anyone access to their accounts if they do not agree to the terms of the search.

GuardTime, in this situation, validates the information that is found. It can prove the integrity of the information without fear of another individual or third party tampering with the evidence.

Would you ever ask someone for their social media information or allow someone access to your own? Read more about the process that Cernam goes through to gain the information and other stipulations here.

The Facebook Account of A Credit Union CEO

What do you suppose could happen if a person with malicious intent was able to gain access to the Facebook account of a credit union CEO? What about a corporate Twitter account? There has been an old hacking technique called HTTP Session Highjacking that has recently been brought to the front of the pack with the release of Firesheep by Eric Butler, and covered by TechCrunch.

When you sign in to an online service, such as your email, online banking, Facebook, or Flickr, the website gives your computer a session cookie. Generally, the login page is secured behind an SSL certificate, meaning that the traffic is encrypted and can’t be deciphered. However, as is the case with Facebook and Flickr, once you’ve logged into the service, you browse the site over regular HTTP that is not encrypted. Firesheep is an extension for Firefox that sniffs internet  traffic on a network and finds cookies from websites like Facebook. Since these cookies aren’t encrypted and you are browsing Facebook without any security, these cookies can easily be copied and a person identity can be spoofed very easily.

Firesheep makes this as easy as installing the plugin and click a button. It sits there and gathers all of the cookie traffic across a network and present you with the results, let you click on more button and logging into the Facebook account of someone.

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