Replacing “big data” with “usable information” — where it matters most

  Image source: Article

Image source: Article

For all of us who have spent a good part of our careers around the long-gathering storm of “big data”, we would be wise to remember the old adage about the difference between “data” and “information”. Data for the sake of data is just data – an often overwhelming series of bits and bytes that can do little to improve (let alone transform) our businesses. When data gets transformed into information, and specifically usable information, it inherently connotes that the bits and bytes have now been organized into insights that can be acted upon for greater customer and corporate benefit. 

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