Knowing members' usage patterns is key to keeping mobile apps fresh

Image Source: Article

Image Source: Article

A new study focusing on mobile and internet banking behaviors finds that no matter how cutting-edge a mobile banking app is, account balance, transaction history and money transfer features are utilized most often.

“Everyone checks balances, reviews recent transaction history and makes transfers — same for mobile and internet banking,” said Robb Gaynor, founder and chief product officer of the Austin, Texas-based Malauzai Software, Inc., a mobile and internet banking firm.

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