“Generation Leaky” gives up fingerprints for cookies

  Image source: Article

Image source: Article

Everybody’s talking about Millennials. Ask any marketing professional, and you’ll be told Millennials are the target audience. Pick up a B2B magazine, and there they are. And in the banking industry, where the average customer’s age is about 50, discussions center on how vital these 18-34 year olds are to your institution’s long-term survival.

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