The awards recognize outstanding approaches to technology challenges with potential for universal application across the credit union movement. The winning credit unions presented the details of their success stories to conference attendees in the following categories:
>> Technology Infrastructure--Technology CU, San Jose, Calif., for its job-applicant tracking system for all internal and external applications, advanced reporting features, and more. A new job-listing site provides a user-friendly interface for applicants, and allows human resources to quickly and efficiently track applications without using paper. The credit union received more than 12,000 applications and resumes and posted and filled 170 job openings. The new system was such a success that credit union plans to extend a 100% paperless system to the entire recruiting process;
>> Sales Management--Purdue Employees FCU, Lafayette, Ind., for creating a new sales reporting model with a member service measuring tool to help the credit union meet its goal as members' financial partner for life. The sales staff now can follow up more quickly with members who express interest in specific products. Attempted cross sales are up nearly 300% from 2007. The new reports also help analyze productivity, contributions to specific corporate measures, monthly trend data, and branch production; and
>> Miscellaneous--Technology CU, for its online banking feature enhancement and new splash page to promote eStatement and electronic disclosures. The new business strategy included splash pages, with a disclosure agreement that requires members to opt out from all paper statements, electronic privacy notices, and any future notices electronically as they become available. One month after the launch, the number of eStatement enrollments realized a 63% increase. The program will have a big impact on cost savings over paper statements and will help the credit union "eSave the planet," Technology CU said.